With the growing popularity of e-commerce, more American brands are trying to capitalize on the power of a brand-first mobile marketplace. Providing a seamless experience across the customer journey is critical to success. That means ensuring a smooth user experience from point-of-contact, through interactions, returns, and beyond. Surveys have shown that 26% of Americans would buy a product directly from the brand.

Wish is the only mobile marketplace for fashion and lifestyle products. It is a brand-first mobile shopping experience that has grown quickly to become the world's leading e-commerce marketplace for North America and Europe. The app was founded in 2011 by former Yahoo! and Google engineers Peter Sculczewski and Danny Zhang. Today, Wish boasts over five million active customers and around 1.5 million new users per day.

A brand-first mobile marketplace for American brands, Wish connects consumers and suppliers and creates communities of buyers and sellers. The company boasts more than 250 manufacturers in a single category and serves more than 200 brands worldwide. It claims its system allows brands to control the entire production process and quality, and has reduced sample approval time by 60%. The company says that it is able to match brands with the right suppliers in record time and requires nearly 90% less follow-up than other marketplaces.

People always wonder what the antidote is to Amazon, an eCommerce empire that takes pride in ever-improving efficiency and using robots to replace humans. Maybe Poppy is our latest answer. Poppy is a fashion and lifestyle-focused marketplace. When you open the Poppy mobile app, which is the primary form of the user interface, you can explore thousands of unique brands with distinctive identities and various aesthetic choices. From indie yoga apparel brands to succulent gift boxes for birthdays, you can easily discover goodies to light up your day. 

There is no other inspirational marketplace quite like this. Poppy has nearly 100 million products curated from all indie brands all over the internet. It is more like a "Shoppable Pinterest" or mobile-friendly "Google Shopping". And it is an ever-growing platform with daily updates of 15,000 products.  So you may ask why we need another shopping platform like this? Why don't we just all stick to Amazon?

Wish is a 100% mobile shopping experience. Since it was founded in 2011, Wish has become the fastest-growing mobile e-commerce marketplace in North America and Europe. It has more than 300 million users and has grown to become the sixth largest e-commerce site in the world. A brand-first mobile marketplace is an essential way to get to know American consumers and their preferences. With the latest app, customers can buy a wide variety of products in their preferred style.